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Addressing the opportunities and challenges of print and marketing collateral.

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Recent blog posts

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Automated Direct Mail Changes the Game,” provides data analysis that champions why brands need to implement direct mail strategies into the marketing mix. Today’s direct mail techniques are more robust than most realize. In fact, through Variable Data Printing (VDP) technology, the ability to transform print communications on a personal level has never been quicker, easier, or more effective. VDP is the backbone behind today’s direct mail marketing initiatives.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Marketing: Getting Back to the Basics," offers a viewpoint identifying how marketers may miss what matters most to consumers and why brand analyses fail to deliver crucial customer insights. Marketers, marketing strategists, and planners regularly ask consumers a bevy of questions of which most consumers will answer at least one.  However, who's paying attention to the one question answered, and more importantly, what about the questions that were not answered?

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Welcome to the Dove Direct Print and Marketing Blog. Today’s post, “2019 Print Marketing Trends Update,” examines several reasons why marketing strategies and the resulting initiatives should include print in the overall marketing package. For the record, print collateral is not only making a comeback but a resurgence due to new print marketing innovations, efficiencies, and sensory success rates. This surge is expected to continue for the reasons outlined here.

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Welcome to the Dove Direct Print and Marketing Blog. Today's post, "Most Read Quarterly Highlights," offers a review of the most-read posts from the second quarter of this year. It's always a good practice to keep an eye on recent trends as the data continues to evolve. Print and marketing fundamentals adjust to the times, and to that end, fundamental changes continue to be a creation of the past and present as new trends are established.

The summer months typically slow down, particularly in the marketing environment, as folks take time off, get rest, and catch up on areas that they may have missed.  We think this is an excellent time for all to take a few moments to revisit any areas of interest that you may not have seen due to our hectic schedules.

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